Saul Bass

Saul Bass was born in in New York in 1920. He worked as a graphic designer right up until his death in 1996. He is well known for his work in films as a title sequence and poster designer but has designed logos and advertisements for companies. Bass was one of the first designers to incorporate the storyline into the poster. His work uses a lot of block shapes and colours, cut-out lettering. He used bold, jagged lines and shapes to create work that was simple yet effective, this was teamed with contrasting colours and symbols. His work set the trend for many of today's designers.

Image Analysis

The Man With The Golden Arm

• Block colours
• Block shapes
• White boarder
• Arm cuts into title
• Cut out letters
• Complimenting colours
• Incorporated actors
• Actors in black and white
• Golden title
• Small actors names
  

Vertigo

• Bright background colour
• Contrasting coloured features
• Cut out lettering
• Large symbol to represent "vertigo"
• Simple shapes
• Leaning man and woman - having "vertigo" feeling

Movie Poster for Move Over Darling by Rachel South in the style of Saul Bass

For my poster I cut out each of the features just as Saul Bass would have done. I used bright colours to attract the eye to all different places and block lettering to make them stand out. I didn't include any detail on the people, other than clothes and hair, as Bass did in some of his work. I used the storyline of the film to create my poster, Bass was one of the first designers to use the storyline as part of the advertisement.